About SIA Jewels

SIA Jewels began with two friends who shared a dream to create something meaningful. We wanted to provide jewelry that isn’t just worn, but felt. Pieces that stay with you, just like memories and moments do.

The name SIA comes from the Egyptian word for immortal. To us, that means jewelry that lasts not just in quality, but in emotion. Something you can wear every day, and still feel special every time you do.

Every piece we offer is waterproof, hypoallergenic, and tarnish-free. But more than that, it’s chosen with love, honesty, and a deep belief that beauty should feel effortless.

We built SIA on friendship, passion, and the joy of creating something real together. And now we get to share that with you. Thanks for being here.

At SIA, our mission is

"to offer pieces that are timeless, effortless, and accessible , because everyone deserves to feel seen, confident, and celebrated".